Full disclosure here: my girlfriend works for Grubhub. I’ve done contract work for Grubhub creating some internal videos for training and such. But neither of us – I swear to you – had ANYTHING to do with this particular piece of internet infamy.

There’s this ad, see, called “Delivery Dance.” It features animation reminiscent of the sort of those hastily-made Illumination movies, with dancing folks generally celebrating food set to some, er, difficult-to-ignore music.

For certain TV watchers, it’s been more or less constant. The YouTube upload of the spot has a rather surprising 6.6 million view count at the time of writing, but not for the reasons the company would probably celebrate. The like to dislike ratio is appalling, and the comments have been disabled altogether.

It is, for better or for worse, one of the year’s first memes.

10. First time

People are shocked – SHOCKED by what they see.

9. Repetition

Like so many ads, it’s generally irritating but forgettable at first. The pain sets in when you’re involuntarily shown it over and over and over and over and over…

8. The cringe

Soon the remixes started coming in.

7. Get into it

And then the nihilistic lean-ins reminiscent of old school YouTube Poop.

6. Hate

People really REALLY do not like this ad.

5. Your pick

Some form personal vendettas against specific characters.

4. A legacy

The lore of this dark bit of madness is getting deeper.

3. Reaction?

They say there’s no such thing as bad publicity, but Grubhub doesn’t seem to know what to do.

2. Nice try

There was an attempt to cash in on it.

1. Cringe

But ultimately, we’re all just staring at it like this.

May god rest the souls of each and every one of us who have endured this horror. Amen.

What’s your take on the ad?

Let us know in the comments.